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Product Marketing Manager Associate- Surgical Visualization

Date: Mar 31, 2021

Location: Naples, FL, US, 34108

Company: Arthrex

Requisition ID: 48458 
Title: Product Marketing Manager Associate- Surgical Visualization 
Division: Arthrex, Inc. (US01) 
Location: Naples, FL

 

 

 

 

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Arthrex is actively searching for a Synergy  Associate Product Marketing Manager to manage and lead our initiatives with regards to our Synergy product portfolio in the US Region. Synergy is the fastest growing video and integration solution in operating rooms worldwide. This innovative system allows health care professionals to experience the value of interconnectivity, high-quality 4k image clarity, and dynamic patient engagement applications to improve quality of care. Synergy’s operating room technology is trusted and proven, driving efficiency, controlling costs, and treating patients better. The successful candidate will build relationships with key customers and internal departments to help drive new product innovation and manage existing product lines. Excellent interpersonal, presentation and leadership skills along with one year or more of related experience and a bachelor’s degree or an MBA are essential for this position. The position does require travel.  Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better™.

Main Objective:

 

The Product Marketing Manager Associate will participate in the planning and execution of downstream marketing efforts for Arthrex products.

 

Essential Duties and Responsibilities:

  1. Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families
  2. Work with product management team to develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, digital and web strategy, ads and key word development, trade show strategy and white papers for important new products.
  3. Lead Product Management team with developing campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives.
  4. Responsible for the consistent delivery on an incredible educational, immersive, and exciting experience to all of our current and future customers.
  5. Represent Arthrex’s front line as the brand ambassador, supporting our mission to accelerate the world’s transition to advanced surgical technology, by creating memorable experiences for our customers. 
  6. Maintain all updates to our marketing materials and website, and monitor stock levels of product literature to ensure no runouts.
  7. Conducts market research as it pertains to business segments specific to new product development initiatives.
  8. Provides technical expertise and training to other departments in support of product development.
  9. Produces competitive analysis materials comparing product with its key competitors.
  10. Maintains communications and contacts to collect and analyze technical, financial, schedule, and sales information for product line.
  11. Provides expertise in particular product area and develops strategies and applicable portions of the company business plan.
  12. Coordinates product introduction and market exploitation with marketing and sales organizations to ensure maximum penetration of market segment.
  13. Provides continuing product surveillance and management of established product to obtain financial objectives.
  14. Prepares technical and financial reviews of the assigned projects and presents information to Senior Managers, business unit management, customer and project team personnel as required.
  15. Conducts surgeon and sales rep product and procedure training.
  16. Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
  17. Defines promotional activities, publicizing the product through the press, sales force, and alternate distribution channels.
  18. At the direction of the Product Director, and in conjunction with members of the product team, meet regularly with Meetings and Events team to discuss priorities and timelines for preparation and promoting of products at trade shows.  
  19. Responsible for coordinating with meeting and events and lab services teams to determine what marketing material, product and displays will be needed to be sent to trade shows.
  20. Establishes and maintains relationships with key surgeons.
  21. Ability to work with cadavers in a lab setting.
  22. Required Travel up to 20%.
  23. In-office, Naples, FL- based position; not remote

 

Incidental Duties:

The above statements describe the general nature and level of work being performed in this job.  They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.

 

 Education and Experience:

  • Bachelor’s degree required; preferably in business or marketing; MBA preferred
  • Minimum of 1 years’ experience in brand and/or product management and/or upstream marketing and/or downstream marketing and/or orthopedic sales and/or engineering and/or clinical OR a master’s degree is required
  • Experience in the medical products industry highly preferred
  • Experience with surgical videos, imaging and integration is highly preferred
  • Orthopedic experience is preferred

Knowledge and Skill Requirements/Specialized Courses and/or Training:

  • Skilled in working with different functions and effectively coordinates their activities to achieve desired results. 
  • Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills. 
  • Excellent public speaking and presentation skills are required.
  • Proven success in developing and executing promotional campaigns for product launches.
  • Ability to develop strategic marketing plans.
  • Performance and Results oriented/sense of urgency
  • Effective decision making
  • Creative problem-solving skills
  • High level of attention to detail

 

Machine, Tools, and/or Equipment Skills:

  • PC and various and specialized software.
  • Computer proficiency in all Microsoft office applications required.

 

 

 

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.


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