Product Marketing Manager, Shoulder & Elbow

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better™.

Main Objective:  The Product Manager position is responsible for marketing and sales of Shoulder & Elbow products in Arthrex Korea and supports the medical education department and other departments to achieve strategic business goals.  This function encompasses providing marketing, technical, sales and training expertise to address the changing needs of distributors and healthcare practitioners (HCPs).

Essential Duties and Responsibilities:

• Creating overall Shoulder & Elbow product strategy as part of Arthrex Korea business plan.
• Responsible for Shoulder & Elbow product life cycle management for all introduced product lines with appropriate product information to supply chain and customer service.
• Identifies market potential, establishes pricing and market strategies, estimates potential sales, introduces market, distribution/channel issues, and manages mature product through phase-out.
• Conducts market research and identifies and tracks market trends and competition analysis.
• Conducts marketing analysis to develop product strategy.
• Collaborates cross-functionally with other departments such as med ed, finance, supply chain/customer service, RA/QA, etc., to develop and provide solutions meeting customer needs and market opportunities.
• Develops and maintains a prioritized list of customer and market requirements for Shoulder & Elbow product.
• Provides continuing Shoulder & Elbow product surveillance and management of established product lines.
• Develops marketing and product launch plans for all Arthrex Shoulder & Elbow product lines.
• Coordinates Shoulder & Elbow product launches with regulatory affairs, med ed, supply chain, customer service, and distribution channels.
• Provides financial and technical justification for Shoulder & Elbow product selection and definition.
• Participates in key sales situations for Shoulder & Elbow products.
• Provides sales support activities including technical expertise and training to distributors and HCPs.
• Monitors progress of Shoulder & Elbow product sales in product line markets.
• Maintains communications and contacts including global Shoulder & Elbow product marketing managers to collect and analyze technical, financial, and sales information for product lines.
• Defines and coordinates marketing events and promotional initiatives.
• Ensure full compliance with healthcare regulations.
• Over 50% travel required to perform duties.
• Provide proper training, guide and support to product sub-ordinates(team members) to develop them strong marketer(s)

People Management and Development:

• Be responsible for development and management of sub-ordinates

Incidental Duties:

The above statements describe the general nature and level of work being performed in this job.  They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.

Education and Experience:

• BS degree in business related field required or engineering preferred.
• Native level proficiency in Korean and advanced proficiency in speaking and writing English required.
• Product life cycle management knowledge and experience required.
• Understanding of all functions involved in marketing of product required.
• Expert knowledge of surgical techniques (specific to product category) in orthopedics and/or arthroscopy preferred.
• 10 + years’ experience in surgical orthopedics product marketing preferred.

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.