Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better™.
Main Objective:
The Product Manager will proactively participate in both product planning and product marketing for their designated product line/s across Southeast Asia, Hong Kong & Taiwan (“SEA”) in supporting the company’s overall strategy and goals. This includes development and implementation of product launches and marketing campaigns based on the information gathered from the market, product, and competition, and be the subject matter expert for training internal and external customers on the safe and effective use of Arthrex products. Other responsibilities include consideration of restrictions to market access, financing and risk analysis to achieve the strategic sales and marketing goals of the division.
Essential Duties and Responsibilities:
- Develops and implements the product marketing strategy for assigned portfolio/s across the SEA region
- Being the key liaison between the product management team at Arthrex Inc, APAC IPMM team and the SEA region on key product related matters
- Providing technical expertise and facilitating resources for training programs to distributors and subsidiaries
- Thoroughly demonstrating and explaining product features as well as techniques and servicing Arthrex’s product offerings to existing and new customers
- Providing continuous product surveillance for established product lines
- Supporting Commercial & Sales Managers with identifying product opportunities and/or marketing campaigns and Key Opinion Leaders (Surgeons) to align with product strategy
- Collaborating, coordinating and aligning with Marketing Manager, Regulatory Affairs and Commercial teams for new product registration and launches in SEA to ensure business continuity
- Working with Operations and Commercial teams on SKU optimisation, and collaborating with Commercial team to develop/maintain a list of priority customers and their product requirements
- Overseeing and provides monthly reporting to Marketing Manager on product sales/pipeline in the SEA region
- Analysing different target markets for specific intel on: market size/segments, projected growth, types of treatment, patient demographics, market trends, new business opportunities, and providing detailed reporting on market analysis
- Creating/ editing marketing collateral including social media, website and digital materials in collaboration with Marketing Support Specialist
- Participating in medical education activities, supporting the implementation of training workshops/courses and managing events, conferences and symposiums
- Adhering to company policies and compliance guidelines at all times
- Compliance to Arthrex vaccination and serology policy requirement to perform duties in operating theatres.
Incidental Duties:
The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.
Education and Experience:
- Degree qualification in a relevant field (e.g. Business Administration, Marketing, Biomedical Engineering, Nursing, Science etc.)
- Minimum 3-4 years relevant experience as a Product or Marketing Manager within orthopaedic medical devices or
- Preferred minimum 6 years relevant Sales experience preferably in Sports Medicine, Endoscopy, Arthroscopy/Arthroplasty, Orthopaedics or related field
Knowledge and Skill Requirements/Specialised Courses and/or Training:
- Able to independently navigate in different complex market environments within SEA for regulatory requirements and market preferences
- Analytical with the ability to define problems, collect data, establish facts, and draw valid conclusions
- High sense of responsibility and reliability, a proactive approach with a structured and independent working style
- A team player, who is solutions focussed, with strong engagement, negotiation and influencing skills
- Excellent communicator, efficient time manager and the ability to organise and prioritise
- Ability to accept constructive criticism and handle difficult situations while maintaining professionalism and composure
- Commercial, with a strong customer approach, who is also attentive to customers satisfaction and needs
- Specialist knowledge and expertise in Arthrex product range
Machine, Tools, and/or Equipment Skills:
- Proficient in the use of MS Office Applications (Word, Excel, PowerPoint, Outlook, SharePoint) and ideally a CRM solution (such as Salesforce) and Mindjet MindManager
Reasoning Ability:
Logical, analytical, and able to properly link objectives with activities to produce expected results. Proactive problem solver. Able to see situation from different perspectives. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Mathematical Skills:
Ability to comprehend and apply mathematical principles to the degree required to perform the job based upon job requirements.
Language and Communication Skills:
Ability to comprehend and apply language skills to the degree required to perform the job based upon the job requirements listed above. Ability to verbally communicate ideas and issues effectively to other team members and management. Ability to write and record data and information as required by procedures.
Physical Demands:
Good physical and mental health. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to be mobile and must be able to lift and/or move up to 5 kilos.
Risk:
The position is subject to low level of illness/accident in a low range of possibility.
Vision Requirements:
Visual acuity necessary to do the job safely and effectively.
Work Environment:
Regularly visits customer locations (Hospitals and/or Operating Theatres) and company office. Trips to other business locations (up to 40%) within SEA is required. May be in contact with pollutants, such as viruses, bacteria, and/or chemicals when visiting clients in hospitals.
Internal and External Relations:
The position maintains ongoing relationships with Orthopaedists, Arthrex customers, Arthrex Customer Services, and hospital staff in order to support/perform duties in this position. The position will be required to provide timely and accurate information to management, colleagues and other departments by phone, email, in writing or in person. It is required the ability to obtain cooperation and convey accurate information in a timely manner.
All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Title: Product Manager SEA
Singapore, SG