Manager, Product Communications
Date: May 16, 2023
Location: Naples, FL, US, 34108
Company: Arthrex
Requisition ID: | 58020 |
Title: | Manager, Product Communications |
Division: | Arthrex, Inc. (US01) |
Location: | Naples, FL |
Arthrex, Inc. is a global device company and a leader in new product development and medical education in orthopedics. Arthrex is actively searching for a Manager, Product Communications. Join our talented team at a global medical deivce company focused on Helping Surgeons Treat Their Patients Better.
Main Objective:
The Manager – Product Communications leads the development and execution of integrated communication campaigns and strategies for digital channels that support product marketing/promotion and patient education. This team leadership role is highly collaborative and requires subject matter expertise in social media and digital marketing best practices.
Essential Duties and Responsibilities:
- Manage a team of communications and social media professionals who develop, present and execute strategic communication plans that support the needs of product teams, medical education and patient education initiatives.
- Manage all product and medical education-related social media channels; cultivate operational and procedural structures to support scalability and efficiencies for growing social media programs.
- Develop strong relationships with Arthrex Product Management and other stakeholders; provide strategic guidance and recommendations based on data-driven, actionable insights.
- Partner with Communications sub-teams and interdepartmental, cross-functional teams to produce a continuous pipeline of creative content that increases brand awareness and aligns with overall business objectives.
- Serve as subject matter expert and stay abreast of all relevant digital marketing and social media trends, opportunities and best practices; continually explore new creative approaches and strategies.
- Collaborate with Comm Ops team on the development, execution and performance analysis of email marketing campaigns, paid digital campaigns (social and Google ads) and other strategic initiatives.
- Manage all product-related content for Arthrex’s social media advocacy program.
- Ensure all product communications represent Arthrex brand standards and align with regulatory, legal and compliance regulations and considerations for the medical device industry.
- Serve cross functional roles within Communications, as needed or assigned.
Education and Experience:
- Bachelor’s Degree required, preferably in marketing, communications or related field
- 7 years of medical device and/or consumer product industry experience preferred
- 5 years of experience in the digital marketing space
- 5 years of experience managing social media platforms for business
- Experience managing a digital marketing and/or social media team in a corporate environment
Knowledge and Skill Requirements/Specialized Courses and/or Training:
- Strong business acumen with ability to incorporate insights from the business into strategic communication plans and overall creative output
- Ability to be resourceful and handle multiple stakeholders with changing priorities
- Deadline- and detail-oriented with strong initiative and the ability manage multiple projects/processes in a fast-paced, dynamic environment
- Exceptional interpersonal, communication and presentation skills
- Experience working successfully with cross-functional teams
- Exceptional time and project management skills
- Foreign language skills such as Spanish and German a plus
Machine, Tools, and/or Equipment Skills:
- Macintosh or PC platform
- Adobe Creative Suite (In Design, Photoshop, Illustrator, Dreamweaver)
- Microsoft Office (Excel, Word, PowerPoint)
Arthrex 2023 Benefits
- Medical, Dental and Vision Insurance
- Company-Provided Life Insurance
- Voluntary Life Insurance
- Flexible Spending Account (FSA)
- Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
- Matching 401(k) Retirement Plan
- Annual Bonus
- Wellness Incentive Program
- Free Onsite Medical Clinics
- Free Onsite Lunch
- Tuition Reimbursement Program
- Trip of a Lifetime
- Paid Parental Leave
- Paid Time Off
- Volunteer PTO
- Employee Assistance Provider (EAP)
- Eligible for discretionary Long Term Incentive program
All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Nearest Major Market: Naples
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Marketing Communications, Marketing Manager, Communications, Corporate Communications, Medical Device, Marketing, Healthcare