Digital Communications Associate

*This position is based in Naples, FL. Remote available for the right candidate. If remote, travel to HQ for one week every quarter*

Arthrex is a global medical device company and leader in orthopedic surgical device design, research, manufacturing, and medical education. With a corporate mission of Helping Surgeons Treat Their Patients Better™, Arthrex has pioneered the field of arthroscopy and develops more than 1,000 innovative products and procedures each year to advance minimally invasive orthopedics worldwide.

The Arthrex Communications Department, based at the company’s global headquarters in Naples, Florida, is growing and looking to add a Digital Communications Associate to join the Corporate Communications team. Apply today and join a dynamic and talented team of communications professionals who work effectively in a fast-paced work environment, drive results and make an impact in all facets of Arthrex’s business.

Main Objective:

The Digital Communications Associate will assist with the strategic execution and reporting of our digital ads portfolio, including Google/social ad tracking, development of digital ads reports and supporting other digital marketing and communications efforts. This role is highly collaborative and requires the ability to operate on both a strategic and tactical level, while demonstrating both creativity and analytical thinking. Remote work option for the right candidate.

Essential Duties and Responsibilities: 

• Assist with Google advertising and social advertising campaigns in partnership with communications intake, marketing analytics, product marketing, web development and content teams.
• Consult with stakeholders and cross functional teams on ad recommendations and opportunities.
• Perform ongoing keyword research and competitive analysis to drive relevant traffic to web properties; define and build keyword themes and roadmaps for increasing quality organic traffic based on customer/consumer insight and data.
• Serve as a technical administrator for all social media platforms and apps in relation to setup, tags, campaigns and conversion analytics.
• Collaborate with analytics teams on the creation and maintenance of KPI dashboards; manage dashboard elements reflecting ad spend against budget to maximize growth and returns.
• Develop and manage dashboards and reports on tech stack platforms, including Salesforce Marketing Cloud, Bitly, social vendors and other platforms as necessary.
• Develop and manage dashboards and reports across several analytics visualization tools.
• Report to stakeholders on digital campaign performance; make recommendations that continually optimize digital campaigns in alignment with performance goals.
• Serve cross-functional roles within Corporate Communications as needed or assigned.

Education and Experience:

• Bachelor’s Degree required, preferably in marketing, computer science, business or related field
• 1 year of relevant experience required
• Medical device industry experience preferred
• Google Advertising or Google Analytics certification a plus

Knowledge and Skill Requirements/Specialized Courses and/or Training:

• Google Analytics and Google Data Studio
• Google Looker Studio, Databox, SEMrush and SimilarWeb
• Strong technical background, preferably in Google ads, with a general understanding of digital ads
• Exceptional interpersonal, communication and presentation skills with the ability to convey complex ideas to various stakeholders
• Experience working successfully with cross-functional teams
• Deadline- and detail-oriented with strong initiative and the ability to manage multiple projects/processes in a fast-paced, dynamic environment
• Exceptional time and project management skills
• Ability to think critically, identify solutions and deliver recommendations based on data and analysis
• Working knowledge of regulatory, compliance and legal regulations and considerations when marketing for the medical device industry

Machine, Tools, and/or Equipment Skills:

• Macintosh or PC platform
• Microsoft Office (Excel, Word, PowerPoint)
• Proficiency in enterprise marketing automation and social media software a plus
• Proficiency in Adobe Creative Suite (In Design, Photoshop, Illustrator, Dreamweaver) a plus

Arthrex 2023 Benefits

• Medical, Dental and Vision Insurance
• Company-Provided Life Insurance
• Voluntary Life Insurance
• Flexible Spending Account (FSA)
• Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
• Matching 401(k) Retirement Plan
• Annual Bonus
• Wellness Incentive Program
• Gym Reimbursement Program
• Tuition Reimbursement Program
• Trip of a Lifetime
• Paid Parental Leave
• Paid Time Off
• Volunteer PTO
• Employee Assistance Provider (EAP)

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.