Associate Product Marketing Manager - Arthroplasty & Spine

Arthrex, Inc. is a global medical device company leader in new product development and medical education in orthopedics. Arthrex is actively searching for an Associate Product Marketing Manager for two of our fastest-growing teams, Arthroplasty and Spine. We seek a collaborative, dedicated achiever who will drive marketing strategy through research, including customer segmentation, uncovering user needs, targeted messaging, and analytics. The successful candidate will be an effective communicator who will build diverse internal and external networks to develop innovative and impactful marketing materials. This mutable individual should enjoy moving in and out of various work environments, from creating advertising content behind their desks, and participating in cadaveric labs, to being onsite with a production crew! Excellent interpersonal, presentation, leadership skills, and a growth mindset are essential for this position.  Join our talented team focused on Helping Surgeons Treat Their Patients Better™.

Main Objective: 

The Product Marketing Manager Associate will participate in the planning and execution of downstream marketing efforts for Arthrex products. 

Essential Duties and Responsibilities: 

1. Work closely with the Product Marketing Manager and Product Director of team to develop and manage promotional planning and execution for products and brands at Arthrex.  

2. Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families. 

3. Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category.

4. Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products.

5. Annually present marketing plans to the leadership team and the Product Management (PM) team.

6. Lead a monthly review of progress and updates for the Product Director and PM team. 

7. Meet regularly with Marketing Communications leadership to discuss priorities and timelines for product promotional assets and campaigns.

8. Work with Sales Leadership to develop tools and resources to support their efforts on the product lines. 

9. Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives. 

10. Work with Health Care Professionals (HCP) consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques. 

11. Establish and review marketing analytics to support messaging, product focus, and promotional planning. 

12. Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products.

13. Work closely with the team’s project coordinator to effectively move assets through the review and approval process in the MRM system.  

14. In-office, Naples, FL- based position; not remote.

15. Travel for training, meetings, and trade shows may be required up to 25%.

 Education and Experience: 

• Bachelor’s degree required; preferably in business or marketing; MBA preferred.

• Minimum of 1 years’ experience in brand and/or product management and/or upstream marketing and/or downstream marketing and/or orthopedic sales and/or engineering and/or clinical OR a master’s degree is required. 

• Experience in the medical products industry highly preferred. 

• Orthopedic experience is preferred.

Knowledge and Skill Requirements/Specialized Courses and/or Training: 

• Skilled in working with different functions and effectively coordinates their activities to achieve desired results.   

• Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills.  

• Excellent public speaking and presentation skills are required. 

• Proven success in developing and executing promotional campaigns for product launches. 

• Ability to develop strategic marketing plans. 

Machine, Tools, and/or Equipment Skills: 

• PC and various and specialized software. 

• Computer proficiency in all Microsoft office applications required.  

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All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.